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Frank Epton
Feb 8, 20194 min read
How to handle wardrobing, serial returns, and stolen item returns
The return of used, non-defective merchandise known as wardrobing, is a hard issue to solve. In fact you can't. You can only mitigate the...
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Frank Epton
Feb 8, 20194 min read
Return fraud : to catch a thief
5% of returns are fraud. The remaining 95 out of 100 are valued customers who believe in your product but feel let down by the experience....
44 views
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Frank Epton
Jan 11, 20194 min read
Many Happy Returns!
A primary goal of any retail operation is return customers. So why do so many retailers view returns with such disdain? Roughly 10% of...
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Frank Epton
Dec 13, 20183 min read
Motivate your staff to sell more by being human
Connecting with your customer is a massively important aspect of retail. Hitting the right tone is critical to conveying a welcome...
136 views
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Frank Epton
Dec 12, 20183 min read
Use the force for good
Experienced retail staff know how to influence customers. Sometimes for the good of both customers and product, but not always. She...
77 views
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Frank Epton
Dec 2, 20182 min read
Improve your reputation.
Don't fake your actions. Be sincere. Two feet over the threshold and I’m welcomed with an enthusiastic “Hey, Boss, come on in!” ...
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